LOS ANGELES (TheWrap.com) - Moviegoers might have been stunned by last weekend's headlines citing the worst box-office numbers since the weeks after 9/11, but no one in the movie business is hitting the panic button.
Steady revenue streams have never been part of the studios' game plan, and seasonal dead zones at the box office have been a reality for decades.
In a summer of extreme highs and lows - "The Avengers" posted the best-ever opening and "Oogieloves in the Big Balloon Adventure" posted the worst-ever start - one more set of crazy numbers didn't shock insiders.
via news.yahoo.com

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