Let’s say you’re Comcast. Let’s say, just for argument’s sake, that you’re the most-hated company in America. Let’s say that you’ve been the most-hated company in America for years now. Let’s say that the past year has been one long string of customer service mishaps and very public embarrassments for you.
Now, one of your regional offices calls a customer an “asshole”.
Ouch. Not good.